88% Revenue Growth Through a Website Rebuild and Domain Migration
A New York mobile IV therapy brand, rebuilt end to end over 15 months.
+88%
YoY Revenue Growth
534
Tracked Leads, 12 Months
+251%
Organic Clicks, 6-Month
8,236
GBP Profile Views
2
Platform Migrations
15 Months
Engagement Length
This client is a mobile IV therapy and concierge wellness brand serving New York City. Over 15 months we rebuilt the marketing and measurement stack end to end: SEO and local visibility, a full site redesign and platform migration from WordPress to Next.js, conversion optimization, CRM and lead tracking, and a brand migration to a new domain, all measured against one shared set of numbers instead of siloed channel reports.
Mobile IV Therapy & Wellness Brand
Mobile IV therapy & concierge wellness, New York City
+88%
YoY Revenue Growth
The brand's marketing was fragmented across tools with no shared measurement, running on a legacy WordPress site that limited how fast the team could ship new service pages or test conversion changes. Local visibility, organic search, and paid social were all tracked separately, so budget decisions were made on gut feel rather than a shared view of what was actually driving leads.
The Challenge
- Marketing spread across SEO, paid social, and local channels with no shared measurement or attribution
- A legacy WordPress site limiting site architecture, page speed, and how quickly new service pages could ship
- Local visibility (Google Business Profile) tracked separately from organic and paid performance
- No consistent lead tracking system connecting marketing activity to actual bookings
The Strategy
SEO & Local Visibility
- Grew organic clicks and impressions through technical SEO and content work, tracked against rolling 6-month Search Console comparisons
- A 3-month year-over-year view showed the same trend even earlier: organic clicks up from 213 to 5.24K and impressions from 14.4K to 182K
- Optimized the Google Business Profile to convert local search and Maps visibility into calls, direction requests, and website clicks
Website Redesign & Platform Migration
- Rebuilt the site from WordPress to Next.js, redesigning UX, navigation, service architecture, and product/service detail pages
- Preserved SEO, analytics, and conversion tracking through the migration with no major organic drop
Brand & Domain Migration
- Migrated the brand to a new domain, including 301 mapping, sitemap, canonicals, and ads/tracking continuity
Measurement & Attribution
- Connected Google Search Console, Google Business Profile, GA4, and CRM lead tracking into one shared performance view
- Tied paid social, direct, and organic channel growth back to the same leads and revenue numbers, so budget could follow what was actually working
The Results
+88%
YoY Revenue Growth
8,236
GBP Profile Views (Mar-Aug 2026)
534
Tracked Leads (New 12-Month System)
+4,030%
Paid Social Sessions
+185%
Direct Sessions
+151%
Organic Search Sessions
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