Turn Search Budget Into Booked Appointments
Search, Shopping, and Performance Max, managed against cost per booking, not cost per click.
Google Ads now delivers $2.87 in revenue for every $1 spent, up 43.5% from prior benchmarks (Amra & Elma).
Measurable Growth Through Google Ads
A look at the kind of conversion rate and cost efficiency gains our Google Ads work has driven.
Hormone Therapy Clinic
U.S. · Hormone Replacement Therapy
Rebuilt an inherited Google Ads campaign, shifted Meta targeting to high-income wellness audiences, then deliberately cut budget once leads arrived faster than the sales team could handle them.
HOW WE APPROACH PPC
Every High-Intent Channel
We manage every Google Ads channel worth running, matched to your budget and goals.
Capture High-Intent Buyers at the Moment of Search
We build and manage search campaigns targeting the exact queries your customers use when they're ready to buy or inquire.
OUR PPC PROCESS
The First 90 Days
We build and manage Google Ads campaigns that generate qualified leads and measurable, scalable returns.
- 01
Account Audit & Competitive Analysis
We audit your existing account, or research your market from scratch, to identify wasted spend and competitor positioning.
- 02
Strategy & Campaign Architecture
We build a campaign structure and budget allocation mapped to your goals: Search, Shopping, Performance Max, or a combination.
- 03
Launch & Creative Testing
We launch campaigns with multiple ad and creative variations, testing what resonates fastest with your specific audience.
- 04
Optimization & Bid Management
We continuously refine keywords, bids, and budgets based on real performance data, cutting spend on what isn't converting.
- 05
Reporting & Scaling
We report on conversions, cost per lead, and ROAS monthly, and scale budget into the strongest-performing campaigns and keywords.
Frequently Asked Questions About PPC & Google Ads
How much should I budget for Google Ads?
Budget depends on your industry, competition, and goals. Small and mid-sized businesses commonly start in the $1,000-$10,000/month range, and we'll recommend a starting budget during the audit.
How fast will I see results with Google Ads?
Unlike SEO, PPC can drive traffic and leads within days of launch, though the first few weeks are typically spent testing before performance stabilizes.
Do you manage Performance Max campaigns?
Yes, we build and manage Performance Max alongside Search and Shopping, since top-performing campaigns are now delivering ROAS up to 74% higher than Search-only campaigns (Amra & Elma).
What's the difference between PPC and SEO? Do I need both?
PPC delivers immediate traffic for a price per click, while SEO builds long-term, compounding visibility with no per-click cost. Most businesses get the strongest results running both together.
How do you measure PPC success?
Beyond clicks and impressions, we track conversion rate, cost per lead, and ROAS, tying every report back to actual leads and revenue.
Do you work with businesses outside your home market?
Yes, we're an international team, and the majority of our 10+ years of experience has come from managing Google Ads campaigns for businesses across the USA, alongside clients in other markets.
Advertising compliance
We've rebuilt clinic ad accounts that other agencies got restricted. Health and beauty advertising has rules that generalist agencies learn by getting shut down. We work inside Meta's restricted-category policy and Google's healthcare requirements by default. We keep patient data out of your tracking, and your ad accounts always stay in your name.
Ready to Turn Clicks Into Customers?
Get a free PPC audit and see exactly where your Google Ads spend is being wasted, and what it would take to turn it into qualified leads.