From 66 Clicks a Month to 5,440. Three E-commerce Brands, Real Search Console Numbers.
A beauty device brand, an organic beauty brand, and a women's apparel brand, each with a full before-and-after breakdown.
Three e-commerce engagements, from a new beauty device brand migrating platforms mid-project to a women's apparel brand starting from close to zero organic visibility. Client names are withheld, and every number below is the account's own before-and-after change from Google Search Console.
Beauty Device E-commerce Brand
Beauty devices & tools e-commerce
+301%
Total Clicks
A new US e-commerce brand selling beauty devices, migrating from WordPress to Shopify with no existing traffic or rankings.
The Challenge
- No initial traffic or rankings
- A mid-project platform migration from WordPress to Shopify
- Lack of internal linking
The Strategy
Content & Internal Linking
- Improved content quality and targeted low-competition keywords
- Built a robust internal linking structure to support navigation and SEO
The Results
Organic Beauty E-commerce Brand
Organic & natural beauty e-commerce
+19%
Total Clicks
An established organic beauty e-commerce platform hit by a Google helpful-content update.
The Challenge
- Multiple URL versions per page, causing duplicate content
- Thin content weakened further by the helpful-content update
- Numerous Search Console errors
The Strategy
Consolidation & Content Quality
- Selected the best version of each URL and redirected the rest
- Rewrote thin pages to meet the helpful-content standard
- Fixed Search Console errors and improved overall site structure
The Results
Women's Apparel E-commerce Brand
Fashion e-commerce (intimates and loungewear)
+8,139%
Total Clicks
A newer e-commerce brand selling women's intimates and loungewear, starting from close to zero organic visibility.
The Challenge
- No initial organic traffic or rankings
- Duplicate pages competing against each other for the same keywords
- No internal linking strategy
- Numerous 404 errors and slow site speed
The Strategy
Content & Technical Foundation
- Targeted low-competition, high-intent keywords with improved content quality
- Built a robust internal linking structure to guide both users and search engines
- Resolved 404 errors and improved site speed
The Results
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