Three Health and Wellness Brands. One SEO Playbook. Up to 410% More Clicks.
A supplement brand, a medical-grade skincare platform, and an organic skincare brand, each with a full before-and-after breakdown.
Three engagements across health supplements and skincare, from a well-known supplement brand that had leaned entirely on paid media to a skincare brand rebuilding topical authority around a single ingredient. Client names are withheld, but every number below is the account's own before-and-after change from Google Search Console.
US Health Supplement Brand
Health & wellness supplements
+50%
Total Clicks
A well-known US supplement brand that had leaned almost entirely on paid ads and social, leaving organic search underdeveloped.
The Challenge
- Duplicate content, 301 errors, and 404 errors across the site
- Keyword cannibalization, with high-volume terms ranking on multiple pages at once
- Multinational site versions splitting traffic and depressing CTR
The Strategy
Technical Cleanup & Authority Building
- Resolved duplicate content, 301s, and 404s, and optimized underperforming images
- Built topical authority around core products through keyword clustering
- Canonicalized and redirected multinational site versions to resolve cannibalization
- Invested a $5K-7K monthly budget in high-quality backlink acquisition
The Results
Medical-Grade Skincare Brand
Beauty e-commerce (medical-grade skincare)
+29%
Total Clicks
An established beauty e-commerce platform with over 1,000 pages, many of them unintentionally blocked from search engines.
The Challenge
- Important pages blocked by robots.txt
- No sitemap despite more than 1,000 pages
- Unoptimized, poorly-researched blog content
- Inefficient internal linking and slow site performance
The Strategy
Technical SEO & Performance
- Unblocked essential pages and submitted a comprehensive sitemap
- Conducted keyword research for existing blog content and optimized product and collection pages
- Deferred JS, minified CSS/JS, and optimized images with alt text
The Results
Organic Skincare Brand
Organic beauty e-commerce
+410%
Total Clicks
A skincare e-commerce brand built around a specific organic ingredient, held back by server errors and chain redirects.
The Challenge
- Building topical authority around a specific organic ingredient from scratch
- Numerous server and 301 errors in Search Console
- Chain redirects hurting site performance
The Strategy
Content Authority & Technical Fixes
- Built a content strategy and keyword clusters around the target ingredient
- Optimized product pages and linked relevant blog content
- Resolved server errors, 301 errors, and chain redirects
The Results
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