N_Nonames Studio
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SEO Case StudyReal EstateSEO2 engagements

Two Dubai Real Estate Companies. Up to 269% More Search Impressions.

A real estate brokerage and a property portal, each with a before-and-after breakdown from Google Search Console.

Two real estate engagements in Dubai, a residential and commercial brokerage and a property listings portal, both held back by weak technical foundations more than by demand. Client names are withheld, and every number below is the account's own before-and-after change from Google Search Console.

01

Real Estate Brokerage, Dubai

Residential, commercial & investment real estate

+70%

Total Clicks

A Dubai real estate company offering residential, commercial, and investment properties, held back by thin content and a weak technical foundation.

The Challenge

  • Thin, keyword-poor content with little engagement
  • Duplicate content across www and non-www versions, slow load speed, and weak mobile support
  • Inconsistent internal linking that limited crawling and indexing
  • A weak off-page profile with few authoritative backlinks

The Strategy

Content Pillars & Technical SEO

  • Built content pillars: Dubai neighborhood guides, investment opportunities, and buying guides
  • Implemented canonical tags, faster load times, full mobile responsiveness, and schema markup

Internal Linking & Off-Page

  • Built a clear internal linking structure connecting listings, guides, and blog content
  • Optimized Google Business Profile and ran a targeted local link-building campaign

The Results

MetricBeforeAfterChange
Total Clicks7,58012,900 +70%
Click-Through Rate0.9%1.7% +89%
Avg. Position35.832.1 Up 3.7 spots
Impressions834K772K -7%
02

Real Estate Portal, Dubai

Residential & commercial property listings

+183%

Total Clicks

A top Dubai real estate portal with technical SEO gaps and limited AI-search visibility for a competitive property-search market.

The Challenge

  • Technical SEO gaps limiting organic reach across listing and category pages
  • Limited visibility in AI-driven search results as buyers increasingly search that way

The Strategy

Technical & AI-Driven SEO

  • Applied technical SEO fixes across listing and category pages
  • Built AI-search visibility work to capture how buyers now search alongside traditional Google results

The Results

+183%

Total Clicks

+269%

Impressions

+34%

AI-Driven Leads

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