Leads Got 63% Cheaper. Then We Spent the Savings Somewhere Better.
Rebuilding an inherited Meta account for a US telehealth hormone clinic. Revenue up 22% in five months.
+22%
Revenue
-63%
Cost per Lead
-51%
Cost per Visit
11,616
Leads Generated
37,201
Website Visits
5 Months
Time Frame
A US-based telehealth provider selling hormone therapy, medical weight loss, and wellness treatments on subscription came to us from a previous agency. Meta was the primary acquisition channel, tasked with capturing demand directly through lead forms and driving qualified traffic to consultation booking. Over five months, we ran 13 campaigns and 84 ads against $53,410 in media spend.
This account's Ads Manager screenshots aren't published here. A redacted screenshot from an anonymized account proves very little on its own, so the comparison below uses the account's own confirmed percentage changes instead of a picture.
Telehealth Hormone Clinic
Subscription telehealth: hormone therapy, medical weight loss, wellness
+22%
Revenue
The account we inherited was expensive. Cost per lead and cost per visit had both settled at levels that capped how far the budget could reach, and in a subscription business, an inflated acquisition cost compounds every month it goes unaddressed.
The Challenge
- Cost per lead inherited from the previous agency, capping how far budget could scale
- High cost per website visit
- Spend spread thin across a broad product catalogue rather than concentrated on the core offer
- Broad audiences producing volume without alignment to the actual offer
The Strategy
Phase 1: Rebuild the strategy and bring acquisition cost down
- Redefined the account strategy from the ground up rather than optimizing the existing structure
- Ran large-scale A/B testing across 84 ads to isolate the creative and messaging that actually performed
Phase 2: Concentrate the recovered budget on what converts
- Focused spend on the core products rather than spreading it across the full catalogue
- Routed all audiences to consultation booking as the primary destination
- Narrowed targeting to the audiences aligned with the treatments being promoted
The Results
+22%
Revenue Growth (5 Months)
Want results like this from your Meta account?
Get a free Meta Ads audit and see exactly where your spend is being wasted, and what it would take to fix it.