A $1M-a-Month Clinic That Couldn't Tell Which Ads Made Patients. Now It Can.
2,057 consults booked, tracked from first click to patient.
+204%
Total Users
+208%
New Users
+133%
Organic Search Sessions
30K+
CRM Contacts Organized
+121%
Organic Clicks YoY
$1M+
Monthly Sales
One of the largest U.S. TRT (testosterone replacement therapy) businesses came to us with acquisition data spread across ad platforms, a CRM with no reliable source tracking, and no way to see past a click to whether it actually became a patient. Since February 2026 we've built a connected growth operating system: real channel attribution, full-funnel event tracking from first visit through consult booking, a CRM migration, and SEO growth to reduce reliance on paid media alone.
Leading US TRT Provider
Testosterone replacement therapy & men's health, USA
+204%
Total Users
Growth was being judged on ad-platform metrics alone, clicks and impressions, with no visibility into which channels actually produced qualified consults and patients. The CRM had unknown or blank lead sources, broken contact-to-opportunity mapping, and inconsistent UTMs, so budget decisions had no reliable data behind them.
The Challenge
- Ad-platform-only reporting with no channel attribution tying spend to actual patients
- CRM with unknown or blank lead sources and broken contact-to-opportunity mapping
- Inconsistent UTMs and campaign tracking across ad accounts
- No visibility into the onboarding funnel between first visit and consult booking
The Strategy
Channel Attribution & Acquisition Tracking
- Rebuilt GA4 channel attribution to separate real channel growth from noisy ad-platform self-reporting
- Tracked user growth by source: Paid Social, Organic Search, Direct, Organic Social, Paid Search, Referral, and Email
Full-Funnel Measurement
- Instrumented the entire onboarding flow with GA4/GTM events: traffic, onboarding, qualification, scheduler, consult, and CRM/patient
- Built an 8-step funnel exploration to find exactly where prospects dropped off, surfacing a 58.5% drop from profile to demographic step and a 21.8% drop from scheduler reached to consult booked
SEO & Organic Growth
- Built technical SEO, topical authority, internal linking, and landing pages to reduce reliance on paid media
- Grew organic clicks 121% year-over-year, with average position moving from 27.6 to 14.4
CRM & Attribution Infrastructure
- Migrated the CRM from Zoho to GoHighLevel and organized more than 30,000 contacts
- Normalized lead sources, cleaned up UTM and campaign/ad ID tracking, and mapped the contact-to-opportunity pipeline
- Connected business systems (EMR, appointments, payments) into one decision layer covering qualified leads, consults, patients, CAC, and LTV
The Results
+204%
Total Users
+208%
New Users
+579%
Paid Social Sessions
+133%
Organic Search Sessions
+515%
Referral Sessions
30,571
CRM Contacts Organized (Zoho to GoHighLevel)
34,490
Onboarding Starts Tracked
2,057
Consults Booked
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